What kind of car Generation Z will buy?

A research conducted by Cox Automotive for two of the biggest car shopping and research websites in the US, Autotrader and Kelley Blue Book, describes the purchasing intention of the Generation Z.

Generation Z is composed by young that are actually between 12 and 17 years old. For the automotive industry they are evaluated 3.2 trillion of dollars by 2020, so it’s really interesting to understand what they will look into their future cars.

The most important insights that I read are:

  • 92% wants to own a car
  • they don’t care a lot about style and design
  • they remind some old-fashioned brands like Ford, Chevrolet and Honda for their solidity
  • they care more about saving money (in the purchase and running costs) than in saving the environment
  • they care more about safety than infotainment
  • they’d like to have autonomous vehicles for increasing security, but they don’t trust in that technology at all
  • they’ll buy a car in a car dealer, not online

Looking with attention the slide where the generations are described, I found some new interpretative keys of the Gen Z’s purchase intentions.

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Why Mobility Technologies

I love cars and motorcycle since when I was a teen. I remember my mother’s Fiat 500, my father’s Alfa 33, my neighbour Citroen 2cv and the Motobekane Moby parked in my box for years. I’m Antonio Patti, I’m employed at the transport company of Milan and I created “Mobility Technologies” because I want to put together my passion for automotive and my work experience in public transportation.

I love all the transport and mobility products like cars, motorcycle, industrial vehicles, buses, boats, airplanes etc. I’m interested in the mobility industry specially from the point of view of UX (user experience) and product design. So ADAS (advanced driver assistance systems), digital infotainment systems, interior and exterior designs are my great passion and the main topic of “Mobility Technologies”.

For the launch of the site I decided to organize the contents in four main sections:

  • Vehicles Design, where I post all kind of vehicles interesting design.
  • Personal Mobility, where I post about vehicles and technologies regarding consumers and industrial mobility.
  • Shared Mobility, where I post about public transport, smart cities and shared mobility.
  • MT Studies where I share my drafts, my concepts and my projects.
  • News Selection where I automatically post all the interesting news that I read.

If you enjoy feel free to comment, share and get in touch.

Drivin’ – Car Pooling and Neighbourhood social platform

Drivin‘ is a Car Pooling and Neighbourhood social platform that I designed almost three years ago for sharing car’s rides with people that have similar transportation needs, and for creating a trusted network for empowering the local sharing economy.

I presented the project many times to many developers and Startup events but as usual, being just an idea, nobody cared about it. Actually I abandoned the desire of developing the service because the concept was realized by many many other startups, plus some big companies like Lyft with its Lift Lyne. I sincerely don’t know if these apps are having the success that a service like this should merit. The Instant Car Pooling (or ride sharing) is the real alternative to the private car and to the public transportation but the security issues, the business model and the critical mass needed for creating a real instant service are really big challenges.

By the way, I’m proud that a 3 years old project is still actual and has a lot of potential. All the world’s Transportation Authorities together with the car manufacturer (and Google and Apple) are looking forward for creating the mobility pattern of the future. Not only because of the pollution or the metropolitan congestion, but because cities and citizens have changed their concept of mobility. Because thank to the social networks we have lost anonymity and we trust more one to each other (we know that we are monitored). Because we don’t like to lose time and money for daily commutes. Because we trust that technology could do things that we don’t like to do.

Following the slides of the Drivin’ project that I posted on Slideshare. On YouTube the pitch that I did on May 2013.

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Details from EICMA 2015

Ducati XDiavel

Last November I visited EICMA 2015, the International two wheels exhibition in Milan.

As usual it was really amazing for the quantity of motorcycles and accessories exposed. There were almost all the manufacturers that presented some new models, but the bikes that impressed me more were: the Ducati Xdiavel, the Moto Guzzi V9, the MV Brutale, the SWM Gran Milano, the Suzuki SV 650, the new Honda CBs and NCs lines, the Husqvarna 701, the Yamaha XSR 900 and the Triumph Bonnevilles.

During my visit instead of taking pictures of the entire bikes, I decided to take pictures of the most fascinating details that I caught in the middle of that confusion (there were thousands of visitors!).
Following my most interesting shots.

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How important is the Radio in your car? Radioplayer and BBC research

The recent research “Great cars need great Radios” conducted in UK, Germany and France by Radioplayer and BBC reports that:

  1. Essential: 82% of drivers would not consider buying a car without a radio
  2. Dominant: 75% of all in-car listening is to the radio, even in modern cars
  3. Frequent: 84% always or mostly listen to the radio on every journey
  4. Free:  90% believe radio should always be free and easy to listen to

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