How important is the Radio in your car? Radioplayer and BBC research

The recent research “Great cars need great Radios” conducted in UK, Germany and France by Radioplayer and BBC reports that:

  1. Essential: 82% of drivers would not consider buying a car without a radio
  2. Dominant: 75% of all in-car listening is to the radio, even in modern cars
  3. Frequent: 84% always or mostly listen to the radio on every journey
  4. Free:  90% believe radio should always be free and easy to listen to

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